The project below imagines the traditional Seven Deadly Sins (Pride, Lust, Envy, Gluttony, Greed, Sloth, and Wrath) as sleek feline logos for a luxury lifestyle brand. The designs take inspiration from ancient Egyptian visuals, including the nemes, (the striped pharaoh crown), and the heavy gold jewelry worn by nobility.

Project
Luxury Branding

Year
2021

  • Fat cat laying with a green background
  • Cat with pharaoh crown posing on a tan background
  • Cat licking paw with an orange background
  • Prowling cat barring its teeth on a tan background
  • Pouncing cat on a green background
  • Cat reaching up on a tan background
  • Stretching cat on an orange background

Sinful luxury.

Three logos, Lust, Envy, and Pride were chosen to be converted into luxury cosmetic/lifestyle products that fit the nature of their sin.

Pride eu de parfum

Envy eye cream

Lust scented candle